I started this site after watching my daughter teach herself how to swim.
She couldn’t float yet. Couldn’t really paddle. But she decided she was going to be a mermaid, so she dove in.
Her form was a mess at first. No coordination between her arms and legs. No breathing rhythm. But that didn’t stop her. She just kept trying things — copying what she saw, experimenting with new kicks, adjusting how she moved through the water.
Over time, it started to come together. Not all at once, but bit by bit. Now she glides a little farther. Holds herself up a little longer. Still a mermaid. Still learning. Still in the water.
That’s how behavior really changes.
Not with perfection. Not with a polished plan.
But with identity, momentum, and a growing portfolio of movement that starts to hold together.
Palmer Insight is my version of that.
I’ve spent my career inside organizations trying to make behavior change stick — in industries where the stakes are high and the systems aren’t built for nuance. Insurance, healthcare, litigation, policy, B2C platforms. Places where smart people and good plans still fail at the margins.
This site is where I work through what I’ve learned and what I’m still trying to figure out. It’s not a résumé. It’s not a thought leadership platform. It’s a practice space. A collection of ideas, tools, frameworks, and case studies built from the field — not from theory.
Some of it is clean. Most of it is still in motion.
What you’ll find here
- Behavioral science made practical
- Frameworks and models drawn from real-world projects
- Notes on follow-through, incentives, trust, and complexity
- Quiet insights from systems that don’t give up their answers easily
- Tools and templates I use to get teams unstuck
Some of it’s free. Some of it’s members-only. None of it is written for algorithms.
If this speaks to you
You might be trying to shift behavior inside a system that resists it.
You might be looking for sharper tools or a clearer way to see the problem.
Or maybe you’re just working on something hard and want a second brain.
If so, welcome. This place is for you.