About me

I’m Doug Palmer. I work in behavioral science, mostly on the parts people tend to overthink or overlook. These are the invisible frictions, decision traps, and follow-through failures that get in the way of otherwise good plans.

I lead the behavioral science team at Sompo Holdings, where I help teams across insurance, health, and digital services apply behavioral insights in practical ways. Before that, I worked at Travelers Insurance, focusing on decision-making in claims and litigation. Earlier in my career, I was at ideas42, where I helped design and run experiments in finance, government, and health.

This site is where I share what I’m learning. That includes frameworks, case studies, and the occasional opinion on what actually works in the field. Some of it is free. Some is members-only. None of it is written for clicks or algorithms.

Why this exists

To work through ideas that don’t belong in a slide deck
To make behavioral science more usable in real settings
To connect with people who are working on hard problems and prefer straight answers

If you’re here for something specific

Want to talk through a challenge? → [Let’s chat]
Want access to case studies and tools? → [Sign up]
Want clear insights without the noise? → Join the list

Thanks for visiting. I hope it’s worth your time.